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Issue link: https://digital.macdirectory.com/i/1318513
supported services such as Peacock, Pluto, Hotstar, Voot, Tencent, iQiyi, Sohu and others. “More importantly,” McLennan noted, “because of the backlog of major and secondary films that were earmarked for cinema showings, all of the services have found that there is a consumer demand/willingness to enjoy blockbusters early when they are available PVOD. “The results have been mixed,” he added, “because everyone is still learning the right price point and how to convince more viewers with the right value proposition.” SVOD services like Netflix, Amazon Prime, Apple TV+ and others are continuing to focus on growing their subscription numbers with major movie/series. Studios and distributors are finding that younger people are willing to spend a little extra to enjoy something new/different, even if it is in the comfort of their own home. A recent study by Hollywood Report and Morning Consult found that 58 percent of adults ages 18-34 said they prefer to watch a newly released movie at home via a streaming service. At the same time, 12 percent of adults ages 35 and older said they would probably pay to stream a movie versus seeing it in a theater while the majority would wait until it was available on one of their existing subscription services. The challenge for everyone in the M&E industry is to embrace the uncertainty and pain of the new ecosystem and be willing/able to adjust their business models based on new “opportunities.” Or, as Master Chief Urgayle said in G.I. Jane, “Pain is your friend, your ally, it will tell you when you are seriously injured, it will keep you awake and angry, and remind you to finish the job and get the hell home.”