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Issue link: https://digital.macdirectory.com/i/1318513
in India (Disney+ Hotstar) or most of Asia because folks in those areas really like their AVOD and ultra-cheap subscription services. And … habits are very hard to change! “Theatrical continues to be the cornerstone of the M&E business,” McClennan said, “but the film ecosystem – especially the consumer – is changing and the industry will need to ‘adjust’ to meet consumer demand with more options and increased flexibility. “While a number of US theater chains are trying to maintain yesterday’s exclusivity window, they are denying the reality that every aspect of the entertainment world–creation, production, distribution and consumption–is changing,” he emphasized, “and they need to keep pace with--if not ahead of--the consumer.” The brutal fact is that even with a 90-day window and the most rigorous (and expensive) sanitation processes/procedures, it will take at least two years for the occasional, casual theater attendee to feel comfortable doing what they want to do – have a relaxed, enjoyable night out with friends and family to go to a movie, especially when they also have to practice sound social distancing and concession selections won’t be available. International theaters in Europe, the Middle East and APAC countries have already shown that avid movie goers will return to the cinema and they are slowly encouraging others to join them for a night out. It’s a slow, painful process. In the meantime, cord-cutters and cord-never consumers have become comfortable with spending $50-$60 a month for their SVOD services, even as they begin to expand their entertainment options with free, ad-