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Issue link: https://digital.macdirectory.com/i/1154153
"The content and distribution world is changing dramatically," McLennan observed. "Traditional TV, cord- cutters, cord-trimmers, cord-nevers are being bombarded with the next great entertainment solution and they're quickly becoming over whelmed. "They're finding it increasingly difficult to get an over view of all the content they have at their disposal so they can decide what they want to watch," he continued. "Content producers and distributors will have to begin talking with each other and develop strategies and solutions that will meet the consumers' ever- changing entertainment appetite in the digital age. " In addition," McLennan added, "individually and together they have to focus on developing and enforcing robust cloud security, data protection, DRM (digital right s management) and Viewing Growing – With the abundance of quality and interesting video content, people in the U.S. and most industrialized countries are spending more time watching more stuff and they're doing it on more screens. Nothing on TV – While content producers, shooters and distributors are offering an increasing volume of news, documentaries, reality, horror, humor and a range of video content to people to view on the screen of her/his choice; people continue to surf channels only to determine there's nothing on TV. It's there, just hard to find.