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Issue link: https://digital.macdirectory.com/i/1154153
high-speed, low-latency (lots of data, little delay) service 2. Cable people are taking a two -pronged approach to keep their service relevant • ATSC 3.0 – doesn't exactly roll of f your lips - or Next Gen T V • Addition of wireless service to their home internet / T V service If you just look at the numbers, there are plenty of growth opportunities for anyone/everyone in the T V/content development / distribution industry. After all, there are about 7.7B people in the world, about 1.7G T V households and 2.7B smartphone users worldwide. It's little wonder everyone feels they are going to get their share because people just can't seem to get enough video content. While it's true that today there is no prime -time TV, the proliferation of options - - day/time viewing and OT T streaming - - are creating a challenge for service providers and viewers. We have a hodgepodge of services – Net f lix, Amazon Prime, Hulu, HBO, YouTube – and may have to add Disney+ and Apple T V+ at the end of the year to satisfy the kids. It's not because we like all of their shows; in fact, we of ten sign up for one or two and each time rationalize to ourselves, "yeah, we'll watch more of so -n-so's and drop one of the other guys." That's why DEG (Digital Entertainment Group) recently reported there are pay TV subscriptions for 517 operators with 747 platforms – digital/ analog gable, satellite, IPTV, DTT across 135 countries with about 1.5M subscribers. In addition, there seems to be a new streaming service with some great new content that is going to capture folks' excitement (and subscription) ever y week. Smart Selection – With today's Smart TVs and connection services, people can review their viewing/listening options, pick the channel that's serving the movie/show they want to watch and immediately begin watching at their convenience rather than planning their day/evening around a program schedule. Not Everyone is a Target – We realize it's difficult to believe that not everyone on the planet doesn't have a TV, smartphone or viewing device, but some people have other priorities than M&E and content.