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Issue link: https://digital.macdirectory.com/i/1154153
Viewing Change – There used to be an excitement of everyone gathering around the TV to watch something. Today, the family may be in the same room but what they’re viewing/doing depends on the screen they’re looking at. Today’s TV is TV, no matter how you’re watching. Embarrassment of Riches – With the advent of OTT streaming content, people had the option of keeping, shaving, cutting their cable service and choosing their “favorite” service channel. It’s great content but today, no one wants to watch just one channel. Increasingly, everyone is hellbent on becoming the sole provider of multi- channel services to the household – phone, internet, content. The business used to be civilized. The cable guy had the pipe to the home and the net work folks bundled a bunch of stuff – good, bad, mediocre – and sold it to the cable guy who put it all into an even bigger bundle and they didn't care if you watched the stuff or not. As long as you didn't call 'em. To make service better, they went digital and OTT started offering better stuff combined with convenience – on the viewers schedule – and things changed. When Netflix, Amazon Prime and YouTube star ted streaming; our smart TV gave us a choice with stuff on our EPG (electronic program guide and the old cable guide). People in the content food chain – Hulu, HBO, BBC, Vimeo, Disney, Apple, Sling, Philo, CCTV, PlayStation, Pluto, Fubo, TenCent, Hooq, Iqiyi, Voot, Sky, Viacom, AT&T, Verizon, you name 'em – envisioned a painless, virtually zero cost way of having direct access to the consumer. Today, about everyone we know has an embarrassment of riches – hybrid T V. We can thank (or blame) the introduction of the Internet for giving rise to the dizzying array of content services. " With all of the devices people now have at their disposal to access the content, the real race begins," Allan McLennan, CEO and chief analyst at PADEM Media Group, noted at the Pay T V Show. "Everyone in the industry is now focusing on get ting the largest number of eyeballs tuned in to their streaming service." Right now, there are two technologies rushing to be the one most used to access that content: 1. 5G wired and wireless is just beginning to build- out