MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1134553
Entertainment Theft – Hackers and illegal torrent sites regularly steal digital content and offer it to visitors at little or no cost, except for the chance of also downloading malware. For those without huge libraries of content, such as Netflix, it has led to major content development investment ranging from $1B annually to $19B annually. To attract new subscribers, they have used a very aggressive marketing program of social media activity, outdoor advertising, aggressive promotion of films/ projects at film festivals and industry awards programs – Grammys, Oscars, etc. Multiply that by word of mouth and friends telling friends and it has worked … beautifully. Streaming analysts love to say traditional Pay-TV (stuff delivered over the cable or satellite) is dying as people shift to the great new anytime, anywhere streaming services. The only problem is people are still paying for the wired or wireless service the same old way—a fixed monthly fee (for each) plus the service provide fee. People extol the benefits of streaming because they can watch the stuff on their smartphone during business meetings, classes—heck, everywhere. The problem is the majority of the entertainment is still consumed sitting on the couch and staring at that big, beautiful screen you bought and like to brag about. And according to Liechtman Research Group, while there was an initial thrill and rush to computer-, tablet- and smartphone-viewing; the "newness" has worn off and BAM! they're back to the big screen. So, the big difference is that instead of the big bundle of 300 channels, of which we watch maybe ten over the course of a year, we have a slim bundle of ten channels plus three OTT services that we use to watch one to two shows a week. And the cost? Yep, darn near where we were before plus there are two to three other services we're sorta', kinda' interested in. So much for saving scads of money and having the added convenience of watching everywhere/anywhere. Yes, there is the convenience of anytime viewing. You can call us inflexible, but we're interested in watching the 7:00 p.m. news at … 7:00 p.m. Content Choices – Every time you turn around there seems to be a new entertainment opportunity for you to enjoy. New services represent added opportunities for Indie filmmakers to produce/deliver content to consumers. Source - Fortune