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Issue link: https://digital.macdirectory.com/i/1134553
1. We switched from analog to digital 2. We switched from shipping content over cable broadband to OTT streaming Streaming service data breaches (hacks) ranged in size from 133 to 200 million – 11.6B from May – Dec last year, according to Akamai. That costs services – Netflix, HBO, Hulu, Disney, Sky, Amazon, Mubi, Shudder, fubo, Philo, heck, everyone – Billions every year. And there's a trickle-down effect. It takes money directly/indirectly from the thousands of really hard-working Indie filmmakers and crew members! Not nice! But like most sane folks, we respect the creative work these people do and feel they should be fairly compensated and have options … lots of options. Advertising icon David Ogilvy once said, "The two most powerful words you can use in a headline are FREE and NEW. You can seldom use FREE, but you can almost always use NEW - if you try hard enough." Ever since Netflix dropped their red envelopes and focused on streaming content to people's devices, they and their leading competitors (HBO, Hulu, Amazon) and their growing field of competition – CBS All Access, Disney +, sometime soon Apple TV + and others have focused on pitching new content. Entertainment Spend – People today have an embarrassment of over abundance on how they can receive their entertainment; and while each has its strengths/weaknesses and proponents, a lot of folks still enjoy the reliability of linear TV. Signal Deprived – While it may be inconvenient to temporarily not have a good mobile device signal to make a call or text, there are large areas of the globe that don't receive entertainment service and this build-out should be a high priority of every country. Source - Ericsson Source - Unsplash