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Issue link: https://digital.macdirectory.com/i/1062245
a huge and growing global market - $30B in 2015 and an estimated $65B in 2021. While the demand for high- quality, paid-for video service delivered OTT is growing in every corner of the globe; the U.S. continues to be largest, growing from $8.3B in 2015 to an estimated $23B in 2021. China added $6.3B in revenue and viewing in the country will quintuple by 2021. Of course, Netflix didn't overturn the cable and studio system all by itself. It had the help of FAANG (Facebook, Apple, Amazon, Netflix, Google) and BAT (Baidu, Alibaba, Tencent) as well as new entrants including networks like HBO, Hulu CBS, ABC and BBC. Growing Offerings – The number of sources for viewing content on any device continues to grow and consumers get to pick their options based on what they're willing to 50 MacDirectory INFOGRAPHIC pay – SVOD (subscription), TVOD (transaction) or AVOD (advertising). You know, anyone who was looking for closer relationships with viewers went DTC (direct to consumer). Of course, AT&T's Stephenson had to crow about one of the jewels he got in the Time Warner merger … HBO. However, the timing of his verbal positioning at IBC could have been a little better. Walmart (Netflix) racked up more Emmy nominations than Tiffany (HBO) in this year's award competition. Big First – 2018 marked an important first for Netflix when it had more Emmy nominations than the quality content leader and took home the same number of awards. That hurt the old ego! Then, when the awards were announced, the premiere cabler and streaming giant tied for the number of Emmy's they took home – 23 each. Even before that – right after the merger - John Stankey, WarnerMedia CEO, told HBO it needs to be more profitable and change direction. That's difficult because Netflix spends 4X what HBO does for fresh content. Regardless, Stankey and Stephenson want to focus the brand on battling Netflix globally for subscribers. Or, put differently – deliver quantity, not quality. Netflix has 130M subscribers in 190 countries while HBO's numbers are more difficult to determine because many are part of cable bundles in the Americas and not really well known globally. Doesn't Do Average - Filmmaker Alfonso Cuarón is on the set of his newest film, Roma. The Mexican film academy announced it has chosen the film by the Academy Award-winner as its bid for a best foreign language film nomination. Not overly concerned, Netflix has a different goal … it's lusting after an Oscar this year.