MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1062245
MacDirectory 49 INFOGRAPHIC it, but they did perfect it and they've been expanding it around the globe, proving that if you have the right amount of data and know how to use it, you can introduce content critics may dislike but viewers can't get enough of. You also prove the stuff that's made in the U.S. is liked by folks in France, Japan, Australia and Peru—heck, just about all of the 190 countries where they have subscribers. Some country officials thought they'd "penalize" Netflix by saying a certain percentage – say 30 percent – of the content they show in the country had to be made in their country. Holy cow! People in the U.S. and Canada actually like the video stories from Mexico, India, Italy and New Zealand … anywhere when they're properly dubbed or are close- captioned. It's natural for folks in the M&E industry to keep a close eye on Netflix but they aren't alone in the expanding global streaming market and there are opportunities for niche players as well. The industry was a reluctant partner with Netflix ever since they broke the home entertainment mold – get a red envelope DVD in your mailbox or go to the corner store for your rental or wait a year for the network to schedule it. In 2007, they launched streaming video to your PC then OTT to your smart TV and finally, to our kids' smartphone. Since then, they've been investing (heavily) in scripts, content and global expansion. They not only upset the natural order of things; but together, they turned OTT into