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MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 49 of 139

48 MacDirectory INFOGRAPHIC People learn it in Marketing 101 – don't mention your competition in your pitch and certainly don't knock them. When you do you make the prospect think, "Gee, maybe I should take a closer look at them." or worse, "Darn, hadn't even considered them … 'till now." And yet, the boss just can't seem to keep from poking fun at the competition; or worse, saying they're not even in the company's marketplace. You know: Apple is like a mutant virus, escaping from the traditional structure of the PC industry, but the of Tiffany. It's a very premium, high-end brand for premium content - Randall Stephenson, AT&T Neither Redbox nor Netflix are even on the radar screen in terms of competition – Jim Keyes, Blockbuster What the hell does the Nano do? Who listens to 1,000 songs? – Ed Zander, Motorola There is no reason anyone would want a computer in their home – Ken Olsen, DEC Netflix is a little bit like, is the Albanian army industry will still eventually build up immunity – Stan Shih, Acer Google's not a real company. It's a house of cards – Steve Ballmer, Microsoft Television won't be able to hold onto any market it captures after the first six months. People will soon get tired of staring at a plywood box every night – Daryl Zanuck, 20th Century Fox We think HBO is a very, unique asset of--in fact, as you think about where HBO fits, I think of Netflix kind of as the Walmart of SVOD, HBO is kind going to take over the world – Jeff Bewkes, Times Warner The notion that [companies like Netflix] are replacing broadcast TV may not be quite accurate. I think we need a little bit of perspective when we talk about the impact of Netflix – Alan Wurtzel, NBCU If you're not afraid of someone … give 'em a sign! Okay, so Netflix is the big gorilla in the room when it comes to streaming content. They may not have invented BY ANDY MARKEN DTC WINNERS NEED QUALITY, QUANTITY, FOCUS "Live together, die together, works when you have to keep on fighting. Totally sucks in real life." – Nolan, "Defiance," 2013-2015, Five and Dime Productions

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