84 MacDirectory
FEATURE
In film lingo, a "rush" is the
first print from the film shot
that day—no editing, no color
correcting, just the sound
and the picture just as you
recorded it. In other words, it's
kind of like the video you load
to social media right after it's
shot and before you could sit
down to a real computer to
make it into something good.
In June, Adobe announced
Project Rush, a new
"anyone/anywhere" video
editing tool, soon to enter
public beta. that lets you
go straight from shooting
to social media with polish
and panache. Though a
tool that video pros will love,
it opens the door to great
production values to anyone
with the vision and the desire
to be seen. It's a very new
approach to video editing that
combines many of the smart
processing engines developed
for Premiere, After Effects and
Audition with convenience,
storage and power of the
cloud to do amazing things
just about anywhere.
One Look, Many
Platforms
The main idea behind Rush
is to provide a simple and
consistent editing platform
that offers the same
experience from smart
phone to desktop, but going
far beyond the basic slice-
and-dice tools that have
traditionally been available
for mobile, including Adobe's
own Premiere Clip. The
interface has the look and
feel of a timeline-based editor,
simplified for touch and the
gentlest possible learning
curve for non-editors. There'll
be a guided, interactive tour
Adobe Project Rush:
Shooting to Social in Seconds (Almost)
BY RIC GETTER
