MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/898
MacDirectory 99
CLOSER LOOK
Haven't found just the right protective
case for your favorite high-tech Apple
products yet? Perhaps you should take a
good hard look at the quality protective
cases that are available from Rhinoskin.
Rhinoskin specializes in designing and
manufacturing device-specific protective
cases. In other words, this company
custom builds a protective case that will
fit snugly and securely on any of your
favorite high-tech devices. As such,
Rhinoskin cases have developed a bit of a
cult following among the company's
satisfied customers – as witnessed by e-
mails and phone calls into the Rhinoskin
customer service center.
Kelley Wheeler, a marketing manager
with Rhinoskin, explains:
"Say a typical Rhinoskin customer upgrades
their device -- they will call to order a new
case," Wheeler said. "Or if we are in devel-
opment, they will often wait or ask to be
contacted once it has become available."
Types of Cases
Rhinoskin sells aluminum MacBook cases
and ABS MacBook cases – further, these
protective cases have been custom made
for the 13-, 15- and 17-inch MacBook
computer models.
The company also makes aluminum/poly-
carbonate hard cases and leather cases for
various types of iPods. Additionally,
Rhinoskin makes both aluminum and
polycarbonate covers for iPod Shuffles.
Users can expect these iPod cases to be
stylish as well as functional. For instance,
the iPod Shuffle polycarbonate cases
come in orange, green, blue and pink
hues. Of course, these protective cases
have practical features as well; you can,
for instance, have quick access to click-
wheel and function buttons with the
protective case on.
At present, Rhinoskin is working on a
protective case solution for the iPhone
and iPod Touch. According to Rhinoskin,
the new touch screens have presented
quite a unique challenge in developing
protective cases.
"Most cases on the market today feature
an opening or thin protective film over the
touch screen," Wheeler explained. "Hope-
fully, by the time this goes to press, we
will have a case for both of these devices
that offers full protection."
While at present the iPod protective cases
are especially popular among iPod
aficionados, Rhinoskin says that greater
interest is also currently being generated
in the laptop cases -- especially the
aluminum laptop protective case that is
new to the market.
"The aluminum laptop case is a road
warrior for the MacBook, so to speak,"
said Wheeler.
While Rhinoskin creates a number of
Apple-specific protective case solutions,
the company is not limited to selling
protective cases for Apple products alone.
As such, consumers can also find a variety
of protective cases for products from
companies that include Hewlett-Packard,
Motorola, Dell, RIM Blackberry, Polycom
and others. Rhinoskin also offers
numerous protective solutions for gaming
devices and offers items that are not
company-specific, including durable belt
clips and universal cases.
Furthermore, since the company believes
in its protective casing products, all of the
Rhinoskin products are guaranteed to be
free from defects due to material or
workmanship, and the company also
agrees to provide one year of normal
service to the user.
The Future
As the PDA market declines, Rhinoskin
believes that the protective case future
will revolve around smartphones. The
success of the iPhone, specifically the
product's touch-screen technology, means
other companies are rushing to duplicate
and improve upon the technology.
For more information, see