MacDirectory Magazine

Natalie Shau

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/716316

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About Final Draft Marc Madnick moved to Los Angeles in 1986 to follow his dream of being a screenwriter. Like many aspiring and professional screenwriters of the time, he found the process of writing a script trying and time-consuming. The problem was not a lack of ideas, but rather the lack of any word-processor capable of automatically formatting a script to Hollywood’s stringent standards. This experience led Madnick and former partner Ben Cahan to the creation of Final Draft, a fully dedicated screenwriting software application that automatically formats your script to Hollywood’s industry standards. A very strategic marketer, Madnick knew that if he could convince Hollywood’s heaviest hitters (Tom Hanks, Oliver Stone, and Lawrence Kasdan, to name a few) that Final Draft software will save them time and money, he’d have a chance at success. Just five years after its inception and Madnick’s aggressive marketing campaign, Final Draft screenwriting software had become the entertainment industry standard for screenwriting and the market leader among its competitors worldwide. With the company now in its 25th year and the ninth version of the software, Final Draft, the application and its brand, continues to grow in popularity and into new markets throughout the world. In 2013, Final Draft was awarded the prestigious Primetime Emmy Engineering Award. In 2016, Final Draft was acquired by Cast & Crew Entertainment Services. Based in Burbank, California, and with offices across the U.S. and in Canada, Cast & Crew is a trusted partner to major and independent film and television studios. Cast & Crew provides clients with a robust portfolio of critical services. These include payroll and residuals processing, the industry-leading PSL production accounting system and other software, as well as financial services such as production incentive consulting, administration and financing. Cast & Crew continues to accelerate its investment in technology, supported by majority shareholder Silver Lake Partners, the global leader in technology investing, which acquired Cast & Crew in mid-2015. http://www.finaldraft.com

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