MacDirectory Magazine

Spring-Summer 2012

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 103 of 115

CLOSER LOOK PRATT INSTITUTE > Getting the right education in today's economy is crucial. And finding the program that will teach you all the necessary skills that you need to succeed is right at your fingerprints. At Pratt Institute you will get that and much more. Starting in fall 2012 there will be a new addition at the Center for Continuing & Professional Studies (CCPS) at Pratt Institute. The Certificate in Online and Social Media Marketing is a new program that was designed and offered by Jay Miletsky, adjunct professor at Pratt Instutute. Miletsky is also the CEO and founder of MyPod Studios, an online video network that serves as a gated community of pre- screened, pre-approved content across numerous categories of interest. He is responsible for MyPod's strategic growth and creative direction, with plans to introduce new networks and expand its considerable reach. A online marketing veteran with more than 18 years of experience, Miletsky was previously the CEO and founder of Mango Marketing, developing branding strategies for a diverse set of clients including the NBA, Hershey's, JVC, Kraft and others. Miletsky is also a published author of 10 globally distributed books, published by both Pearson Education and Cengage Learning. His titles include "Perspectives on Marketing," "Perspectives on Branding," and a widely adopted college textbook titled "Principles of Internet Marketing." The program that Miletsky has developed at Pratt is perfect for marketers, brand managers, product developers, artists, and entrepreneurs who want to more fully understand how to use social media outlets and other online media to sell products and reach new audiences. It is the perfect timing to learn more about CERTIFICATE IN ONLINE AND SOCIAL MEDIA MARKETING WORDS BY CLAUDIA PAREDES effectively introduce them to consumers. Plus, you will not only learn about how marketing creative strategies and outlets are always evolving, but also about a new media outlet that has shaken up the industry: social media. Social media and other online outreach opportunities have opened up the market and have created new solutions for businesses and marketers. At Pratt's CCPS you will learn and explore social and online media from the theoretical and practical standpoints, as well as from the basic instructions to the more advanced insights. Social Media and Social Media Marketing is one of the three core courses. This course provides a complete overview and understanding of the social media landscape. Learn how it works, what it is, and where it came from. Online Strategy: Adapting, Integrating, and Utilizing Online and Social Media Platform is another course from the core course list. Marketers are faced with many options for outreach. There is online advertising, public relations, as well as logger outreach and social networks. Examine the best methods to build a successful online brand. Finally, the Measurement: Understanding, Analyzing, and Utilizing Web and E-Mail Analytics core course helps you understand consumer behavior. With the help of online outlets, marketers can obtain unique insights into what consumers do online, and what interest them. Learn everything about how to collect data from sources such as website analytics, e-mail blasts, and more. marketing, especially since it's at the core of today's commerce. After completing this program you will understand how to bring products to the market and how Registration opens at the beginning of August, and there have already been various open house dates. Don't miss the opportunity to find out more about this brand new program. Visit for more information. 102 MacDirectory

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