MacDirectory Magazine

10 Ways Apple Changed the World

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 65 of 89

64 MacDirectory The International Consumer Electronics Show has always been a platform for bizarre and intelligent technology and this year's CES was truly that. The busy event that lasted for four days (January 6 to January 9) in Las Vegas showcased everything from wearable tech, curved OLED UHD screens, 3D printers, smartphones and flying drones. CES 2015 proved that devices that collect data are no longer useful unless they have something more to offer. Shawn G DuBravac, chief economist and senior director of research at the Consumer Electronics Association, stressed and discussed the need for a "feedback loop" whereby the analog input method for digitisation and curation is then used to influence and change behaviour, feeding back to the original input method, according to the Computer Weekly. As the technology is becoming more intimate, CES 2015 too brought us gadgets that a consumer could wear. Tech companies at CES showed every conceivable wearable gadget. Sections such as Health & Wellness, Fitness & Technology, Smart Watches and Sports Tech had wearables of some kind. For instance, Singapore-based Zensorium will soon start the selling of Being, a device that can be used as a smart watch or attached to your clothes. The job of this device is to measure the wearer's heart rate and blood pressure which in turn will be used to measure the stress. Another wearable gadget that attracted quite an attention was Melomind from Paris-based myBrain Technologies. It is a meditation device that eases you of the stress by soothing and calming music. FEATURE 64 MacDirectory CES 2015: NOT JUST TECHNOLOGY BY VISHAKHA SONAWANE

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