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Issue link: https://digital.macdirectory.com/i/1491529
A social media boss borrowed the name/technology and decided he’d ride into the future. The idea fumbled along until Epic Games rolled out its online game Fortnite with guys and gals of all ages beating the crap out of each other, attending concerts and having fun. Hanging out in the virtual world was cool until people were told going to the office, classroom or movie house wasn’t going to be an option and then became a drag. Despite that momentary bump in the road, organizations like McKinsey still predict that by 2030, working, playing, stepping in/out of virtual personal/business experiences could generate $5T. While we’re still in the formative stages, it’s still movies and games that are shaping the industry, even though CTA’s VP of Research Steve Koenig and a lot of CES exhibitors are pushing the virtual future. None of this would be possible without Nvidia’s and AMD’s GPUs (graphic processor units) that can create complex images in the blink of an eye and Epic’s Unreal Engine that is the undisputed king of the hill for “easily” making photoreal images and immersive experiences. While “everyone” rushes to take credit for the Metaverse, define it and explain what they are doing to make the new immersive world a reality, it’s still a long way from a hard reality. To help get things moving in the right direction, CTA and the world of acronym organizations – SMPTE, HPA, IEEE, MESA as well as Kronos, the international open standards organization – are the driving forces behind establishing the ground rules businesses need to turn all of the new realities – virtual, augmented, mixed, whatever – into reality. Speaking of reality, Sony joined forces with Honda to introduce the Afeela which won’t be available until 2026 (maybe). Sony has been busy across the entertainment spectrum. Their upgraded HMD/controllers seemed to be more responsive, more comfortable for the player. Their project Leondardo controller will be great when it's released this year, making it easier for people with disabilities to enjoy gaming. In addition, the long promised/delayed Gran Turismo movie will finally hit the big screen and based on the trailers, should be very impressive. It’s interesting how games are becoming films and films are becoming games. But our focus was more on what they’re doing to help other studios and themselves create better films/shows more rapidly and more economically. Giant LED walls from Sony, ILM and other organizations have already been installed in more than 100 studios around the globe to make scenes more real, reduce VFX post-production and save time and financial budgets. They’re also showing new technologies such as the Portable Volumetric Capture, Spatial Reality Display and mocopi previsualization technology. That seems to be good indications that film