MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1491529
focus has been on software creation which has been okay with us because we’ve always thought of it as a software used in creation, not something that should go out and … create. But… According to the latest discussions about ChatGPT, it answers questions, explains ideas and can generate things like reports, school papers and computer code. What they don’t also widely promote is that it can also create stories, articles and stories -factual or fictional – with the right inputs. It sounds an awful lot like what filmmakers do. In addition, its sidekick product, DALL-E can also quickly create images and images. After we saw that, our first question (to ourselves) was how long before the **** thing can knock out a complete animated feature? If ChatGPT can write a school paper, business proposal, marketing material, documents and even short stories, how long before it can turn in a complete script. That bothered us until we caught a 60 Minutes segment - https://tinyurl.com/2m33p5kz - featuring Rick Rubin. Rubin isn’t a musician, probably can’t read a note, but he successfully ran Def Jam Recordings for 40 years and still works with musicians and singers in every genre. That’s when it slowly dawned on us that despite all the AI, system domination, automated destruction technology that is being developed and released into the world by techies; the expansion of the content creation, production, distribution industry is still growing, perhaps as never before. Everything is changing and the availability of new tools/resources should create new and more diverse opportunities for writers, producers, editors, special effects and artists across the industry. Right now, AI is an increasingly sophisticated beast that can be used for good or … not so good. Just as with Rubin and the folks he helps turn good sounds into memorable music, it takes creative people to turn a bunch of words on a bunch of pieces of paper into a film/show that other people will want to watch, talk about, recommend to others. We believe that will always remain true. When it’s not, we simply take M3GAN’s advice, “This is the part where you run.” Or better yet, we work harder together to make the software and code do what we need to have done.