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Issue link: https://digital.macdirectory.com/i/1491529
CES Showoffs - We Can’t Take the Human Out of Entertainment By Andy Marken No matter what business segment you’re in, it’s hard not to be swept away by the well-orchestrated programs, the something for everyone company announcements and the bubble of new, better, real now! Shapiro, his team and exhibitors constantly sell the sizzle and folks fly home feeling, “they’re right, business is back and it’s business as usual”… except when it’s not. When it comes to the content production, distribution industry, that fact gets lost on many of us as we walk the halls seeing the eye candy and listening to the polished pitches. Back in the mid-90s, smart TVs were just the talk of the show and a lot of them featured Waterworld because it was being shown the way it was shot … MPEG-4. The picture was so crisp you could see every ripple of the waves. It was fantastic. The only problem was networks, stations, and cable companies weren’t able to distribute shows/movies in MPEG-4/4K because the content required too much bandwidth. It would take “several” years for content to travel down the pipes to your screen but that was okay because Netflix was still only sending out red envelopes. The discs were 4K so folks who snapped up the new sets were happy (or maybe couldn’t really tell the difference between 1080P, 2K and 4K). About five years later, everyone was wearing