MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1491529
that advertising will thrive in the streaming world, noting that what Netflix and Disney are doing with ad-free/ad-supported tiers was wise because it gives the consumer a choice. He said that Amazon and Apple had a competitive edge in technology, strong businesses outside of streaming entertainment and deep pockets for quality content development/production. Working on a sequel to his first book, due in 2024, he avoided discussing the other industry participants, adding only that if the organizations aren’t diversified, they’re in a world of hurt. To wrap up the year, Digital TV Research reported that by 2027, subscriptions for streaming services would increase to 1.68B subscribers, producing about $132B in revenues. The research firm noted that Netflix will remain at the head of the pack with $30B by 2027 and Disney+ reaching $15B. Analysts noted that ARPU and revenues will increase in key markets as hybrid AVOD-SVOD tiers become more widely understood/embraced. In other words, we were in perfect agreement with Serrano when he said in Sorcerer, “It was exactly what I expected!