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Issue link: https://digital.macdirectory.com/i/1451520
Francesco (Frank) Brunetti is an Industrial Designer based in Odense, Denmark. Frank runs bFRANK Design Studio helping individuals, start-ups, and companies with design projects and product visualization. Frank aims to design and visualize honest and bold products, where KeyShot is used to create images that are able to emotionally connect with the client and the target audience. What sparked your interest in Product Visualization? Since I was a kid, I have loved drawing and expressing my ideas on paper. While studying engineering at the university, I found out about product visualization and its use in the industry. From that point on, I was fully captured by that skill and wanted to learn more and more every day. Personally, the possibility to realistically visualize what lives only inside my head is such a fun and precious skill. The highlight of my career was making the decision to go solo, opening my own studio after landing my first freelance job. Every new project is different and sparks a new challenge to solve. What is unique about your approach to a design? I approach every task in a different and unique way. I believe it is important to understand that design is a service. Therefore, only after having met with the client and studied the project requirements, am I able to formulate the best strategy for the given situation. With that, I believe my approach is set apart by my engagement with the client, where I often challenge them to explore new and exciting solutions, from shapes to materials. In every single project, my goal is to create something that is not only functional but also environmentally conscious while striving to achieve a pleasing aesthetic.