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Issue link: https://digital.macdirectory.com/i/1451520
Instead of hyping all of the new stuff Samsung was unveiling at the show, the company’s head of the DX (device experience) division, J.H. Han, devoted his keynote to encouraging the industry to make products that are “in harmony with our planet to create a more sustainable world.” Leading by example, he pointed out how the company’s Carbon Trust-certified chips reduced carbon emissions by nearly 700,000 tons. In addition, Samsung’s visual display business is working to use 30 times more recycled plastics and is expanding the use of recycled materials in its mobile products and home appliances. According to Han, all of the company’s TV boxes include recyclable materials and its Eco-Packaging program will be transforming cardboard boxes into cat houses, side tables and furniture items. Samsung also developed and is making available open source SolarCell Remote technology to eliminate hundreds of millions of batteries from landfills. Rather than focusing on all of their new sexy products/services; Bosch, Panasonic, Amazon, Dell, IBM and a number of industry exhibitors were more interested in passing along ideas on what they were doing to reverse climate change and improve our environment. Mike Mansuetti, president of Bosch North America, focused on how the firm is working to reduce supply chain emissions by 67M metric tons--20 times greater than their 2018 baseline year and is sharing its experiences openly with other industry players with their carbon neutrality work. Dell has set a moonshot goal for 2030 sustainability that includes reusing/recycling equivalent product for every product customers purchase. All packaging will be from recycled/renewable materials and half their products will be made from recycled/renewable materials. Sustainability isn’t a new focus for many organizations in the industry. For example, OWC has been using renewable solar/wind energy and practicing packaging recycling for more than 10 years. Now it is a major goal for firms large and small. CES 2022 just might mark the shift of the industry’s event from traditional consumer electronics (computers, TVs, smartphones, stuff) to an event that shows how digital technology can improve transportation, health, food production/processing, entertainment and home products. We’ll see what next year brings; but you can bet every conference, convention, film festival and awards event management team will be spending their time in D.C. at CTA’s headquarters learning what they need to do going forward. Of course, it goes without saying that CES 2023 is going to be impossible – i.e., more expensive (and scarce) hotel rooms, hour-long waits for cabs/rideshares, more exhibitors, more crowds. Oh, and Gary? … CES 2022 wasn’t that messy!