MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1451520
boats, aerial transportation), space tech (yes, a spaceship and VTOL craft), smart home and food technology, digital personal/health/lifestyle guidance and well … everything. CES is clearly the place to show off products, technology. There was a lot of noise about the Metaverse; but as we said, noise. We’ve been talking about it for years and maybe in four-five years, it will be more than just a gaming environment. We’ll see. Two of the best ways to get a quick overview for members of the media are the ShowStoppers and CES Unveiled events. In three to four hours, you can check out new tools, toys and products from hundreds of firms. They provide a good bridge to catch up on some of the advances for content production/distribution/viewing. When you see a car that changes color at the click of a button, an autonomous tractor and theater-size home entertainment screens, you know there’s more to the industry than home electronics. Next-generation chips from AMD, Nvidia and Intel will be powering the new laptop and desktop systems from Asus, Acer, HP, Lenovo, Alienware and Dell that will feature some large, eye-popping monitors. We’re thinking about upgrading to the new 17-in Lenovo ThinkBook Plus Gen 3 with a secondary color LCD display next to the keyboard around mid-year. While the same technologies are used with the latest production workstation systems, they somehow look brighter, sharper on the new home entertainment screens. According to Bob Raikes, editor of Display Daily and a screen tech expert, a whole new generation of thinner form factors and enhanced display performance is being introduced for people who take their home viewing seriously. However, it’s going to be confusing for consumers as they try to choose between OLED, QD-OLED and MiniLED products. OLED (organic light-emitting diode) uses self-lighting pixels and is backlight free with higher brightness for great images, superior clarity and details. QD-OLED (quantum dot-OLED) uses quantum physics and vision science to give you stunning color, dazzling details and a dynamite experience. MiniLED promises a wide color standard, more contrast and improved HDR (high dynamic range) performance. All it means is you’re going to have to check them out side-by-side with 4K and 8K content and hope you buy the right one. Screen, Content Standards Of course, if you’re a free OTA (over-the-air) broadcast person, you’ll want to make certain the new screen is ATSC 3.0 (NextGen TV) enabled. It’s a new audio/video technology that’s supposed to be available “soon.” The UHD Alliance also discussed its progress on the filmmaker mode setting for new screens. Already on most new sets, the setting disables post processing such as motion smoothing so you can see content the way filmmakers intended, including original aspect ratio, color and frame rates. What impressed us most about this year’s CES was the focus major firms had not just on their products/technology but more importantly, having a positive impact on the world we live in. For example, Goodyear showed off new tires that were made from 70 percent sustainable material with the stated goal of making tires from 100 percent sustainable materials by 2030 … that’s awesome!