reaped billions by increasing monthly charges while making it notoriously difficult for customers to cancel service and return the cable box.
Of course, during that period there was no competitive entertainment alternative, so…
Now, there is and networks (NBCUniversal’s Peacock, ViacomCBS Paramount+ and Pluto, Disney’s Hulu, and Fox’s Tubi) have responded with their own streaming services, taking the best of what works from the day/time venue to their IP-based, ad-supported services.
If you were used to ads and “free” content before; they’ve got something new, fun, easy for your anytime, any screen enjoyment.
The only folks who can’t play by the new rules is Warner. They’ll give you their service - HBO Max with Ads (love the name) – for only $10 a month.