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Issue link: https://digital.macdirectory.com/i/1401427
How have you seen the apparel industry adapt to a digital approach in the last few years? It’s not easy for fashion industries to adapt as quickly to digitalization as we may think. However, the pandemic shook their boat and 3D creation hit like a storm. I believe this was a “wake-up call” for a lot of fashion businesses worldwide to start using digital tools to help them speed up the process, save some costs in the future and be more flexible. What’s unique about your design process or approach to a design/concept? The fact that I have worked in a fast-fashion company and suppliers helped me to understand the business side of it (supply and value chain). 3D Design can be a beautiful image used for marketing or “designed for manufacturing” with the purpose of reducing physical samples which will help reduce waste and costs that fashion is creating for decades now. “I use KeyShot to complete the full design concept and add that final touch of realism.”