MacDirectory Magazine

Asia Ladowska

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1401427

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view them at different angles. Some other features that I have not seen in any other programs before are the ones that can adjust the thickness of line art after it is drawn with only a few clicks (vector layers)! That’s just genius! What kind of settings/features would you recommend for artists who are looking to showcase their work online? (Especially Instagram) The way I think about posting online is like creating a portfolio and documenting my art journey. Sometimes I post a finished illustration, sometimes a bunch of sketches, sometimes a video of the process. Extremely helpful for this is Clip Studio‘s timelapse recording function! I made it a habit to switch it on (File Timelapse Record Timelapse) right after I open a new document. It records every stroke I make as a video without any extra work or editing! I think that utilizing all available features on social media like Instagram is a great idea. Have fun! Explore! Try! And then see how people respond to it if you are not sure what you want for yourself. What are some of the difficult aspects of being considered an influencer with a large following, especially in the art community? In my opinion being an influencer is as much fun as it is dangerous. We are all human and we have our own opinions that can put us on the “battle line”. Influencers with a lot of followers online may become victims of online bullying and discussions or attacks they may not be ready for. I am always very careful not to post anything controversial, political, offensive, or that could divide people, trying to keep most of my personal life to myself and focusing only on art online. There is no school that prepares us how to deal with hundreds of thousands of people watching us and what we should and shouldn’t say. How do you approach different platforms, such as Twitter, Instagram and such, for content? Maybe 4 years ago I would try to make up an answer for this question trying to make sure I know how to crack all the algorithms and always post the right things at the right time. Today I feel like my mental health and happiness that comes from creating art matters to me more than the number of likes and people reached online :) I approach all platforms similarly - just posting my art when it’s ready! Any advice for people who are trying to make art a career, especially if it’s on platforms like Instagram? Instagram is not really a career, at most it’s a marketing tool and a network for contacts with friends, clients and businesses around the world. There is absolutely no income from posting images on Instagram. To make a career out of it, you have to think about possible income sources and then use Instagram to promote those. Whether it’s selling prints or self publishing books, or selling online art courses. Those things need to be made first and then sold via platforms designed for trading. I think Instagram is slowly implementing a “shop” option on the platform, but it is not available to everybody, and well, you still have to manage your own store and make sure people know of your products somehow. I would advise young artists to try to think how to turn their creations into products and try to advertise and sell them - one step at a time. They can always start from selling prints and stickers that are fairly inexpensive to make and can be ordered in small amounts, as well as original artworks and commissions. Where do you hope to take your art and style in the future? Have you ever thought of completely changing things up? Art is a journey, not a destination. We’ll see!

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