MacDirectory Magazine

Rachel Gray

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 37 of 139

Change Happens Tough Times Produce New Creative Content Opportunities By Andy Marken Well, we did it. We bought a 2021calendar. Oh, come on, for gawd sake! We hardly used last year’s and if this year was going to suck like 2020, we figured why waste the money? Recycle! Despite all the corporate blood-letting in the M&E industry, creative content development, production and distribution survived and is ready to do what it’s supposed to do … serve the consumer. Maybe the reset wasn’t all that bad. When Universal announced they were taking Trolls World Tour DTC last April, it was almost as though the company’s parent, NBCUniversal’s parent said, “If this sucker goes south it’s her fault but if it proves successful we’re taking credit for it.” Donna Langley, chairman of Universal Filmed Entertainment Group, took all of the flack when the move was announced but when the test proved successful ($100M + in streaming sales) Jeff Shell, head of parent NBCUniversal, proudly said “The results for ‘Trolls World Tour’ have exceeded our expectations and demonstrated the viability of PVOD.” Adam Aron, CEO of AMC, probably called NBCUniversal and Donna about every name in the book before simply saying they’re dead to us. NATO (National Association of Theatre Owners) heartily agreed

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