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Issue link: https://digital.macdirectory.com/i/1339792
(politically correct) term for their binging … streaming. Here in the US, Nielsen reported that during the second quarter of last year, folks watched an average of 142.5B streaming minutes every week. That’s up from 81.7B minutes for the same period last year. And everyone was settling in and enjoying the readily available content. Nielsen noted that people 55 and older now account for 26 percent of streaming minutes, up from 19 percent a year ago. While there are some very good free (ad-supported) offerings, Netflix is still the first service most people turn to (34 percent of the streaming market). Since the company began streaming content back in 2007, the company has invested heavily in new, unique content while being the most aggressive service to have a global footprint – more than 192.95M worldwide subscribers with 72.9M being in the US. To maintain it’s top position, Netflix perfected its technical roots and relies heavily on data and analytics to determine what the next project is to be greenlighted. Glow, Witcher, Strange Things and The Crown were recent video stories that attracted a lot of viewers across the service and production teams are moving as quickly as safely possible to fulfill commitments made before the industry shutdown. We should see a lot more … shortly. US households spent more than 506 minutes streaming last month, compared to Amazon Prime (89 minutes) and Hulu (76 minutes). Since the outset, Netflix has been focused on growing its global presence with subscribers in more than 190 countries with very good growth in LatAm, EMEA and APAC. In addition to adding subscribers in the various countries, the company also develops content locally – usually a requirement by governments to show 30 percent of local content--which has been well received by subscribers in other countries. For example, the company