MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1339792
rearview mirror … big, bold, dramatic, different. It’s probably just us, but the Lexis front end looks like the slobbering face in Predator that hopped down to earth to have a little fun hunting folks. As proud as BMW is of its double-bubble grill, for some weird reason it reminds us of an 18th century woman torturing herself to squeeze her middle and produce a big bump above and below the constriction … ouch. The big mesh grills? They look like the veggie cutters you see on the TV infomercials…slice thru anything as easy as butter. But the clear message this year was that EVs are here; and in a few years, they will not only be the primary driving force for industrial and personal vehicles, they will feature elegant and functional screens. In the middle of a $27B shift, GM highlighted a new electric drivetrain that will be the foundation for many of the company’s more than 30 EV models that will be delivered over the next three to four years. The introductions will include trucks, delivery vehicles and obviously, cars to compete with Ford, Mercedes, Tesla, Toyota and the growing roster of emerging buzz-friendly firms. Suddenly the industry is serious – very serious – about weaning the world off fossil fuels. But once you climb into the vehicle (commercial or personal) the first thing to strike your eyes is that it’s digitized, electrified and elegantly functional. Mercedes replaced the buttons, switches, itty-bitty screens with a 56-inch pillar to pillar digital control center … the Hyperscreen. The curved-panel OLED screen includes digital instrument clusters, touchscreen, high resolution display and more. Behind the screen is advanced voice command and eye-tracking technology so you never have to take your eyes off the road as it keeps you on the straight-and-narrow. We showed a picture of the console to our Jag and swear there were tears of envy in her headlights … soon we hope. The event of tomorrow Having helped put on smaller and less complex in-person events, we know pivoting to a four-day CES wasn’t easy on CTA or the exhibitors; but the virtual