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Issue link: https://digital.macdirectory.com/i/1339792
If we didn’t just have to get an update on what ATSC was doing, we might have skipped their online session because it almost felt as though we were peeking in on an engineering standards meeting with more technical discussion than application/user information. ATSC 3.0 (NextGen TV) is an important advance in the terrestrial broadcast system because while you may shave or cut your cable bundle, it provides more than 20 standards to deliver OTA and OTT streams over the internet backbone you probably already have in your home or office. In other words, it’s exciting stuff because streamer folks like Netflix, Disney + and others around the globe are bundling their content with the Pay-Tv providers who are focusing on handling the expanding content workload. And yes … 5G, Wi-Fi 6 and ATSC 3.0 are also about streaming entertainment! Riding on the distribution solutions; the key product areas at CES were TVs, PCs, mobile, transportation, home and healthcare. New, better, more enhanced, more expensive TV sets are more than a passing interest for folks today because our cup runneth over with viewing options. Samsung has been the leading TV vendor since 2015 and accounted for almost 20 percent of the total 230M units shipped last year. At CES the leading players all put their biggest and best images forward. Samsung seemed to say go big or go home with their 110-in MicroLED screen – great depth, great luminance gradation and great six-figure price. LG just keeps on rolling with a 55-in transparent OLED smart bed (spoiler there was also a rollable phone). And they introduced a 65-in OLED Eyesafe screen that’s supposed to be really good for your eyes just as Nielsen US adults were consuming a record 12 hrs., 12 min of content!