MacDirectory Magazine

Mike Thompson

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link:

Contents of this Issue


Page 59 of 131

But if we continue to pull the thread there’s yet another story to consider. The car industry (i.e. making and selling and servicing cars) is not the only way to deliver “miles” to citizens. There are multiple “modes” and services that deliver transportation. There are also the ride hailing and micromobility which are positioned on different “jobs-to-be-done” than cars. The market capitalizations of ride hailing and micromobility are shown to the left. Note that micromobility is only measured by the value of motorcycles and bicycles whose markets are measurable and applying a 1.1 multiple to those sales yield a rough estimate of market cap. It’s hard to get a measure on these jobs but I’ve taken to heart the idea that what you measure is most important in seeing what’s next and have been dividing the “market for miles” into short, medium and long distance trips. In the view above we get a sense of the scale of perceived value for businesses serving various trips. The inverted nature of valuation positioned on trips is, I believe, worthy of further analysis. As the car today is a bundle, the design and engineering efforts are directed at serving the longest of long trips (with the largest payloads.) But the demand is for short trips. If the car is to be unbundled (as the Personal Computer was into laptop, tablet, phone, wearables) then one can imagine that devices designed for short trips would accrue the value of those trips (and their popularity). The absence of value in short trips is a paradox. Or perhaps it’s just an opportunity.

Articles in this issue

Archives of this issue

view archives of MacDirectory Magazine - Mike Thompson