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Issue link: https://digital.macdirectory.com/i/1318513
“No one could have anticipated the beatings opening calendars would be taking in March/April,” said Allan McLennan, chief executive of PADEM Media Group. “Almost every project has been moved at least three times to a new opening date in anticipation of theaters reopening. “Everything is fluid and the entire supply chain is impacted,” he continued. “It’s a lot like playing 4-D chess with Spock because one studio’s adjustment changes everything for everyone. If you’re going to hold out for showing the film on the large screen first, the only thing that is certain is uncertainty. “Projects like Top Gun: Maverick, The Batman, The Flash, F9, Matrix 4, M:I7 and others have been moved to the second half of next year and studios are already blocking out dates in 2022 just in case,” McLennan noted. To overcome the uncertainty and control the part of their destiny that they could control, Universal moved Trolls: World Tour from a sometime theatrical to a $20 PVOD release. Despite the bluster from AMC and other cinema chains the film racked up $100M plus in purchases, providing the