MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1318513
So, like the cable we really should cut because of the “wasted” content, we’ll probably need to take a real close look at our services and see which of them have the fewest “gawd we’ve gotta see that” shows and cancel one or two. Naw … probably won’t. But still, the idea is tempting; and as weird as it sounds, one or two that go will probably be the ad-supported broadcast streaming channels. Don’t get us wrong, the ads aren’t that frequent and each time they’re presented, they’re more accurate and more personalized. The “more accurate” part is the marketers’ problem. They simply haven’t figured out yet that with IP addresses, you can be creative in short spots and more personalized. O.K., the other part of the problem is that streaming folks are working out how to sell the spots in a more precise way, which is different from the old days where they sold a block of slots. You know, you saw the same ad again … and again … and … Really wish they’d get some indie filmmakers involved at the outset to help them put some creative into their creative. We were discussing the richness of the content, its spread across multiple services and the cost with Allan McLennan, chief executive of PADEM Media Group, when he said, “The problem/challenge for people in the middle of the lockdown and pandemic is rapidly becoming subscription fatigue. ‘Everyone’ who has developed a new streaming service believe their’s will be the one that everyone in the country/world will just beg to have. “As we move past this crisis and move into an adjusted engagement behavior, viewers will start to step out of their homes, discover more to consider doing, will learn the favorites of others and will