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Issue link: https://digital.macdirectory.com/i/1318513
time to market the product quickly becomes rather long. By doing any number of iterations digitally, you can bring a product to the market much earlier. Just consider how much traction 3d printing has made. KeyShot 10 can now export directly to 3mf with color information so you can print your KeyShot model with textures and everything directly on color 3D printers. The apparel industry is moving very fast, sometimes with several product releases each year where production, design and distribution is a global process. Transmitting physical samples is not only time-consuming but expensive and not very environmentally friendly. If you can evaluate the look of your textile or garment you can get even earlier to market and reduce expensive prototyping. In addition, it allows you to prepare footage for online sale even before the first product has been produced. MD: How have customers been using RealCloth for their products? SG: Several of our customers are using RealCloth for clothing, footwear and products with textiles segments. The usability of RealCloth ranges from evaluation renderings to making final marketing product decisions. A side-effect of our cloth feature is the Fuzz geometry node. This feature can be used for a variety of other effects and helps add a lot of visual complexity to scenes. MD: What other areas do you think realistic rendering needs further improvement and how could KeyShot support it? SG: The range of materials that are expressed accurately in most rendering software is actually rather limited and users often need to do workarounds to represent complex materials. I am continually surprised at the wide range of materials employed in products today. Accurately dealing with those materials would be very interesting to attack. This would allow users without material science knowledge to benefit from such advances. For cloth, for example knits, multi-layer weaves and other composite materials can be very difficult to represent because the final look depends both on the complex geometric details and optical effects. This is currently not property capture by existing models. MD: As KeyShot evolves and revolutionizes the 3D rendering industry, what can we expect next? SG: Even better materials, editing capabilities and all the tools you need to go from idea to final sale. For more information visit www.keyshot.com