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Issue link: https://digital.macdirectory.com/i/1234839
focus is on the products' performance and meeting users' changing needs. And that market has undergone a new growth spurt and more and more people in general are creating entirely in the digital realm, not just artists. Wacom responded to this market with more affordable products like the Bamboo and Wacom One. "Everyone is doing some form of something where a Wacom device would be helpful." This has also been reflected in the software market, with more titles, like Autodesk's SketchBook a streamlined tablet-drawing app for the non-professional. It is The One What was the genesis of the Wacom One? There were two elements in place that opened up that opportunity for Wacom. One, Dan explains, was the falling prices of quality displays. The other is an entry-level audience with a much wider spectrum of needs than ever before. That's what's behind Wacom One's very unique position—though considered an entry-level device, it has a balance turn-it-on-and-go simplicity with more advanced features, giving the new artist some room to grow. For the longest time, Wacom's only pen displays, tablets with high-res screens you could draw on, were part of the elegant and rather pricey Cintiq line—marvelous for those who could afford them. It was a real surprise when the One appeared at a price more in line with their better standard tablets. The Wacom One has an 11.5" by 6.5" drawing area displaying a full, 1920x1080 image in a solid, but light (2.2 lbs.) package. The anti- glare screen offers not only a wide viewing angle but a Photo courtesy Wacom