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Issue link: https://digital.macdirectory.com/i/1234839
localize advertising for women who live in humid climates. FTC's Slauter countered, saying different types of data are more and less sensitive and location data merits protection. She added that the landscape is evolving, noting that she has a Ring doorbell system and that there was a snow day in D.C. while she was at CES so, knowing who came to the door and knowing when her kids were at home was very important to her. But she added that people need to know how their data is collected and used. "People need to, have a right to know and understand," she emphasized. Old You Say! The world is getting older. Yesterday, 10,000 U.S. baby boomers turned 65. By 2050, 17 percent of the world population will be 65 and over, double those age five and under. It means both a tremendous opportunity for tech firms to deliver advanced healthcare as well as a dramatic need to prepare and keep people productively working longer. Digital health has become a lifestyle with 5G and AI playing vital roles in handling healthcare and health maintenance in a new way, especially for the aging population according to Steve Koenig, CTA's VP of market research, said during the show. "Hospitals are becoming data centers," he added. To discuss the growing needs, the AARP held a Longevity Economy session to discuss the healthcare and changes in the working environment that will have to take place to keep the more productive people committed to helping companies grow and expand. Forbes' Marty Swant, moderator for the session, noted that companies most valuable asset – the knowledge and expertise held by late millennials and boomers – must be used and used properly for the technology and the economy to continue to grow. More than 150 exhibitors highlighted the shifting population's importance with evidence -based technology products. During the panel session, Samsung's Vice President for Digital Health, Natalie Schneider, discussed how the firm was helping reshape how patients engaged with their health through intelligent digital intervention. To show that age is only a number; Joe Montana, SF 49ers hall of fame quarterback, emceed the packed sports for staying power event. Feeding Entertainment We enjoy the meetings at NAB and IBC but CES has taken streaming a step further by highlighting how the streaming content is being delivered to consumers and how it is being supported and received.