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Issue link: https://digital.macdirectory.com/i/1234839
They can find all the companies' new stu" online even when some publicists use the outmoded, arcane statement that the news is embargoed and send it to everyone. But CTA (Consumer Technology Association) just keeps reinventing, expanding the event's focus/reach. It dawned on us when we took a break above the crowd on the mezzanine of central hall. All of the people in and around the booths were just average business professionals from somewhere who wanted to pitch/sell or find a tech-based product or solution. They weren't like their government officials blustering or scheming against each other but people talking to each other, exploring ideas to solve a specific business or personal need. It wasn't just putting on a six-day (including the days of sessions before the doors opened) selling marathon. Whether they were from Hungary, Mexico, Brazil, China, India, Dubai, Ukraine, Canada, Australia, Nigeria, Angola, Italy or nearly any country, they found it useful to learn something and gain insights to hopefully enable their business to succeed and have an impact. The show floor was nice and yes, exhibits pay the bills but the keynotes and working sessions addressed real industry/world problems, presented options that could affect the future … not stuff" that got techies hearts beating fast. From the sessions we attended, it felt as though CTA had focused on educational/information sessions for professions. It felt like a condensed UN/ Davos surrounded by techie toys rather than a tech event where the program simply supported the displays. It turns out that's what professional people want to hear. The only shortfall was that it would have been good to have some of the 200 government leaders from around the globe who attended to have a voice in some of the session panels because the conference is the world stage for technology that will shape the future. Maybe next year. Issues like diversity, tomorrow's workforce, sustainability, M&E, human rights and privacy are global, even though countries have different priorities. CTA did a good job of having diverse representation in their program with nine of the keynote speakers and moderators being women and solid female representation on most of the panel sessions. More importantly, typically non-techie firms see an importance in tying their future to tomorrow's technological opportunities like: • Delta Airlines – yes, they're a lot of tech in planes and even more involved in the backend of the