MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1234839
Uncover Undercover CES Evolves to Be More Valuable than a Trade Show By Andy Marken Even though CES is more than a month in the rearview mirror there was something "different" about the event we couldn't shake and couldn't quite figure out. It wasn't that it was our first rodeo because cripes, we've been at this trade show stuff" since the days when there were two CESs a year – Vegas and lovely summers in hot and humid Chicago. Sure, the show was bigger – about 4500 companies from 160 countries spread over 2.9M sq. ft plus every hotel meeting room – but that wasn't what was different. 20,000-plus product announcements didn't make the difference because probably 40 percent of them will never see the light of day – dumb idea, poor management, no market, VC well dried up. 170,000-plus people was an impressive number but that just proved that technology is important to every segment of business, industry, personal life … everywhere in the world. Most trade shows eventually outlive their usefulness. They get so full of themselves they collapse under their own weight. Companies spend a ton of money to show o" how good they are compared to the guy next door. People don't need to attend these shows anymore.