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New Streaming Services Light Up The Globe

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- Google and its YouTube could be potential hunters but the mix of so -so user content with professional fare would probably drive more millennials away than it would capture, and Spotify would be a more likely target for the IP-focused company. - Facebook has the funds, but the focus and understanding is in short supply as they work to capture market share from YouTube. - Bezos enjoys the Hollywood scene--especially the awards ceremonies, and has gained a lot of experience with his team on acquiring and managing projects but… - Verizon is pretty happy with its relationship with Disney as well as its content development and streaming performance. Hans Vestberg might have just a little Hollywood glitter envy when it comes to AT&T's Stephenson, but certainly not when it comes to his debt load. - Disney's Iger already has about 30+ percent of the content universe and an open door to the leading content creators worldwide, so Net f lix would only add content and distribution- -both of which they have. - Apple is of f to a modest star t and certainly has the financial war chest to become a major streaming player with the right global content resources and strategy. - Because M&E is an industry without borders; Baidu, Alibaba, MoviStar,Tencent and more could easily set their minds to be truly international entertainers. Problems are on the horizon because too many folks think the same way about streaming services as WarnerMedia's new boss, Bob Greenblatt, "It's getting to be a crowded field, but we think there's room to carve out a very good consumer base for us." As Allan McLennan, PADEM Media Group's chief executive, noted, "The barriers for service providers are beginning to lower so that viewers can easily have an overabundance of streaming options and we will start to see a realignment of service offerings as people begin to reevaluate their "TV" budget and what they really want to have available to them." "The marketplace has star ted to fracture due to an ever increasing number of subscription services and people are beginning to f ind it difficult to both justify their expenditures, ie budget as well as keep track of which of the services that have the shows they want to watch. What will be key will be how offerings drive viewer financial engagement models through new currencies that will now require tradable, intelligent advertising measurement and enhanced subscription tiers " he noted.

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