MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1134553
The announcements were good, needed and on their own important but no matter how many cameras you add or how you fold/spindle them, the hardware has entered a period of routine upgrading … when the time is right. Nearly 50 percent of homes worldwide have computers. A little over 1.25B people have tablets worldwide. Slightly more than 2.5B folks have a smartphone of some flavor. Five billion people have radios. Globally, about 1.5B households have TVs. Get the picture? The Monday gala was all about content and services with an underlying theme and little wrinkle. It was great … just different! Apple’s creative stage team was at its finest as famous entertainment folks streamed across the Steve Jobs Theater stage to extol the company’s features and the quality of Apple’s soon-to-be- available news and information services. And, if you jumped on board the Apple way, you got something extra – safety, security, privacy. We had mixed feelings when Apple said they wouldn’t/couldn’t give the FBI or law enforcement agencies access to criminal’s and suspect’s phones. We’ve been impressed that Cook and his team have been supporters of EU’s personal security and privacy actions in the face of the techno-libertarian, anti-regulatory efforts of Facebook, Google and others to perform wholesale strip mining of personal information/data for sale and use by others. Under Cook, Apple has gained a well-earned reputation for siding with the consumer on privacy and that’s a strong benefit for consumers around the globe when it comes to folks like Facebook, Amazon and Google. A Cook op-ed urged the FTC to create a registry where consumers can see who is buying and selling personal data. Cook continued the differentiation of Apple compared to everyone else in the increasingly crowded arena at the event saying, “We cannot lose sight of the most important constituency: individuals trying to win back their right to privacy. Technology has the potential to keep changing the world for the better, but it will never achieve that potential without the full faith and confidence of the people who use it.” Now that’s a positioning point for Apple’s showtime that people – folks who consume products/services – can buy into! While the Apple event was all about content, they warmed up the crowd by announcing they were getting into the banking industry.