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Issue link: https://digital.macdirectory.com/i/1134553
Little Stories Quibi's Little Stories Just Might be Something Really Big! "They say it's good to let your grudges go, but I don't know, I'm quite fond of my grudge. I tend it like a little pet." – Liane Moriarty, "Little Big Lies," Blossom Films, 2017 Three years ago, Jeff Katzenberg sold DreamWorks animation to NBCUniversal for $3.8B and sorta' fell of f the M&E industry radar. A year later, he was back in the news with a new approach to entertaining folks with professionally produced short films (mini episodic documentaries, thrillers, comedies, musicals, sci-fi, anything/everything but in 10-minute or less chunks). He was convincing because he: • Talked Meg Whitman into leaving HP for his start-up docuseries, musicals, mini- mystery • Convinced Warner Bros, Disney, MGM, Sony Pictures, 21st Century Fox, NBCUniversal, Liberty and others to invest $2B • Has project commitments from Chris Rock, Justin Timberlake, Lena Waithe, Antoine Fuqua and a long star-studded Hollywood cast to create short-form content • Has had "serious" discussions with every major service and smartphone provider All of the other content producers, distributors and their sisters are rushing to fill their inventories with more big (and expensive) films and episodic series to compete against Netflix and each other for the millions of long-form entertainment hungry folks around the world. Katzenberg's vision is far from modest. He plans to create a whole new species of entertainment targeting Gen Zs, 18- to 34-year-olds with short- form video series produced with budgets and production values