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Issue link: https://digital.macdirectory.com/i/1082946
even though the show car will probably never be seen on the road. Hyundai came out of left field with a real off-road vehicle called Elevator. Videos showed how you could enjoy the great outdoors in all kinds of weather, even heavy snow. The major takeaway from CES is that the vehicle industry is putting a lot of time, money and effort into how people are going to get around tomorrow. They really want you to enjoy more time in your car or truck – lounge chairs, wrap-around movie/ TV screens, AR/VR enjoyment on the go, voice control and vehicle-to-vehicle (V2V) and vehicle-to-everything (V2X) communication. At CES 2025, they will probably be showing third- generation shipping units. Content Viewing CES has its roots in home entertainment and even though folks are increasingly walking around with entertainment screens in their hands, the companies still like to show off their big, beautiful TV screens. There were a lot of new and impressive sets out of China but again, Samsung and LG got all of the initial attention. Your Wall – Samsung showed CES attendees that they can not only build The Wall, but it will be beautiful. It was pretty hard for Samsung not to get noticed because they actually got The Wall built – 219-in, OTT connection, micro LED screen with 2,000 nits brightness – and it blends with its surroundings. LG highlighted its newest flexible screens with a hallway demo, then showed off their 65-inch TV that rolls into a box when you aren't watching something. Since the home entertainment manufacturers now have a decent installed base of 4K sets, 98M plus units in 2018; it's time to start hyping an even more beautiful screen, so they announced the formation of an 8K standards and education alliance. They had others all hyping 8K, which is really good; but since you're only getting 4K from Netflix, Hulu and a few others, it begs the question. Flexible – To capture eyeballs as soon as people entered the main hallway at CES, LG installed an impressive display of its flexible screens and drawing attention to its booth where their new rollable TV screen was spotlighted. Filmmakers have been shooting in 8K for some time now but backing the content down to 4K and even HD, so it can be shown/streamed. Not sure our kids will really appreciate the improvements on their smartphones, but it will give us something to look forward to next year. And while there was buzz everywhere about how good life/everything is going to be with 5G, folks will have to wait until the end of the year EDITORIAL 42 MacDirectory