MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1062245
MacDirectory 53 INFOGRAPHIC If AT&T's Stephenson is looking for a Walmart (other than a Walmart that is working on a streaming service), he should really keep a wary eye on YouTube. Seen, Unseen – While adults may initially choose streaming services like Netflix, Amazon, Hulu and HBO, teens and tweens Z, teen and tween viewers. They enjoy watching a broad spectrum of short/long video -- unpackaging, game play, makeup/lifestyle, guy/gal stuff and dumb/dangerous stuff mixed in with good content like the TED channel. YouTube has billions of folks logging in every month to watch a sliver of the 300 grew up with YouTube content. The Alphabet- (Google) owned site has deep, ad-filled pockets and plans to keep the money flowing in. And, they'll add subscription service offerings. YouTube's parent, Google, is the ad placement king that is making a bundle from Gen hours of content uploaded every minute. And if you're wondering where you can find VR content, they have hundreds of thousands of hours of content just waiting for people to immerse themselves in. Most of the stuff is watched on smartphones but they also have 180M hours of viewing on the TV every day as well. They could easily become the bloated bundle of the OTT world. And if kids start out with that as their DTC service of choice, we personally hope someone will tell them as Nolan told Irisa, "Yeah, I taught you that, you really have to stop listening to me. I'm an idiot." There's just too much good/ great content being developed by experienced video storytelling pros. We'd sure hate to see the m miss it.